#MyOreoCreation UGC Campaigns
Who doesn't remember enjoying an after-school glass of milk and a couple of Oreo cookies?
Oreo held a contest for consumers to concoct new flavors via the social media campaign #MyOreoCreation. Oreo received a ton of flavor ideas during its contest. We produced daily animated tweets and Facebook posts to illustrate those flavor suggestions in response.
Oreo chose three finalists, created their flavors, and put them up to a vote. 360i/Denstu Creative came back to us to motion design the videos to promote the vote on social media, achieving 775.9K views on Twitter.